ROLE: Creative Director & Designer
TOOLS: Illustrator, Photoshop
The wordplay of coffee and bee being united keeps the name short, easy to remember and aligns with the simplicity of the design. The playful bee icon and its supporting geometric elements tell the story from origin to indulgence. CoffBee’s honey bee accompanies and guides the visitor through the website, increasing engagement with the brand gamification style.
ROLE: Production / Design
TOOLS: Photoshop, Mailchimp, HTML, CSS
I typically start by creating an eyecatching header to draw in the consumer when producing emails, some being animated GIFs as they have shown to increase engagement. Working in Mailchimp for five years, I enjoy personalizing each email by utilizing inline HTML and CSS.
ROLE: Co-Founder / CMO
TOOLS: Adobe XD, Dreamweaver, Illustrator, Photoshop & Mailchimp
Arcana Recovery is an AI-driven drug and alcohol recovery support app that helps people maintain sobriety long-term. As a Co-Founder and COO I have created the entire Design system for the app and translated my business partners/CEOs and my vision into visuals. This project is still in development, and design updates are already underway. So far, I created the logo, entire UI design for our app and portal in Adobe XD, the app store panoramas, hand-coded our website, print collateral, as well as pitch decks. Our app has already won first place at the Ben Franklin Techcelerator fall competition.
ROLE: Creative Director / Designer
TOOLS: Photoshop
As a workout enthusiast, I have used and looked into multiple diet and exercise apps. And while some of them have been very helpful, I didn't feel as inspired by their aesthetic – so I decided to create my own fitness app UI design. The X in "Work X" can be replaced with the user's workout or muscle group of choice. Research found that both male and female athletes in red scored significantly higher in aggression and dominance than those in blue or grey; that is what made me choose red as a primary color. Using deep-blue as the secondary color is in trend with today's dark mode and a great contrast to the red.
CLIENT: Gramophone
ROLE: Graphic Designer
TOOLS: Illustrator, Photoshop
One of Gramophone's most vital contact points with their customer base is printed and mailed media. These ads give an understanding of the wide range of brands, products, and services that Gramophone represents. They also foster knowledge for the client on the many ways they can purchase their new product and receive support on it. This marketing menu showcases all marketing options available for possible partners. The pages show advertisements that I have all created myself. They range from digital to print, web, eCommerce, and billboard design.
I am an enthusiastic Graphic Designer and Illustrator of Italian heritage.
I grew up in Germany, where I studied Graphic Design majoring in Print- & Product Design. I then discovered my love for Web Design after landing my first job as a User Interface Designer.
Since moving to the United States about ten years ago, I have managed marketing campaigns from concept to completion. Many of them ranged from Print & Web Design, Email Production, CMS Management, Large Scale Print, eCommerce, Social Media Marketing, Rebranding, UI Design, and Event Planning.
Privately, I enjoy reading about human behavior, expressing my passion for cultural studies in my art, fitness, and challenging myself to learn something new regularly.
Getting to know who I work with and how they define themselves is crucial to create concepts that will embody the essence of my client's brand. I believe this needs to be achieved to enable the right consumers to connect with them through this expression.
Any concept will be best understood when translated into or guided by visual depictions. I greatly enjoy this type of work as it allows me to solve problems or express emotions creatively. No matter if you want a traditional art piece or a colorful vector graphic for your job, I'm excited to work on it.
I emphasize on designing an interface that is cohesive and appealing while considering how the design responds to the users’ interactions – A first impression is excellent, but lasting usability is what I aim for.
Clean, responsive, and functional web design, build with HTML and CSS on a bootstrap framework, is what I am the most familiar with as I have been creating web pages and email campaigns for the past three years.
I am currently learning JavaScript as I wish to dive deeper into development.
On my MacBook Pro
The Playground with my Son
Somewhere hiking or working out
laura.harper2784@gmail.com
