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Laura Arciuolo Photo

RESUME.

A multi-disciplinary designer, driven to turn ideas into clean, readable, and effective solutions that are easy on the eye. Passionate about the interaction among visual design, message and distribution.

WORK EXPERIENCE.

Co-Founder / Chief Marketing Officer

Arcana Recovery
01/2020 - Present

  • As the CMO I am responsible for creating and translating all design and innovation aspects of Arcana's products and services, including product design, graphic design, UI (User Interface) design / UX (User Experience), web design, and marketing materials.

Graphic Designer

Listrak
02/2022 - 07/2022

  • Developed email marketing campaign solutions for various clients (emails, pop-ups, preference centers, etc.) which followed email best practices while maintaining high-quality design.
  • Conversed artwork into responsive web-ready formats using HTML/CSS.

Graphic Designer

Gramophone Ltd, Timonium, MD
12/2016 - 02/2022

  • Developed marketing strategies and visuals, such as engagement-driven email campaigns via HTML/CSS, direct mail, brochures, event marketing, retail promotions, social media, custom RFP, SEM, and other digital advertising.
  • Created corporate brands such as SKY by Gramophone.
  • Developed and maintained companies' design style guides, website (pages, blogs, banners, web-forms, etc.), Shopify eCommerce site, and Kitchen Design Center website (see Projects).
  • Development, content production, and maintenance of companies design style guides, company website (pages, blogs, banners, web-forms, etc.), Shopify eCommerce, and Kitchen Design Center website (see Projects)
  • Coordinated, budgeted, and produced the visual content for bi-annual events increasing traffic and email subscriptions.

Freelance Graphic Designer

Bel Air, MD
12/2012 - 02/2013

  • Logo creation, editorial & web design, as well as portrait and digital art services.

Freelance Web Designer

Development Corp, Washington D.C.
12/2012 - 02/2013

  • Redesigned their website using Bootstrap, XHTML, CSS3 and JavaScript.
  • Edited images, designed icons, and revised copy.

Graphic Designer / User Interface Designer

Concept Factory, Wesseling, Germany (EU)
08/2010 - 05/2012

  • UI pharmacy website design and moderation in Magento.
  • Preparation of print materials, including brochures, logo design and more.
  • Development of large format wall decals & vinyl printer plotter production.
  • eCommerce website management.

SKILLS.

GRAPHIC DESIGN

Photoshop
Illustrator
Adobe XD
InDesign
Premiere Pro CC
SketchUp
Spark
3dsMax

WEB

Dreamweaver
HTML 5
CSS 3
Bootstrap
Drupal
Magento

PROJECTS.

Kitchen Design Center of Maryland

Logo Design, Website concept and creation
Visit Website here ▸

Arcana Recovery

Logo Design, Website concept and creation
Visit Website here ▸

EDUCATION.

BA GRAPHIC DESIGN

Richard-Riemerschmid-Berufskolleg Cologne, Germany,    2006 – 2009
Major in Print & Product Design

LANGUAGES.

German – native
English – fluent
French – basic